PORTFOLIO
Insightful Eat
2020 ✿
Branding · logo · Business Card · Website · Social Media UI
Project Insightful Eat
Brand
Concept: The results of this project exceeded my expectations—I absolutely loved working on it! Paula is a nutritionist specializing in Intuitive Eating, and this project resonated deeply with me because of my own positive experiences with this approach to food. It was such a fulfilling opportunity to create her branding and website for Insightful Eat. ♡
Why: Paula wanted a fresh and inspiring brand identity to launch her new journey and showcase her ideas and services through Insightful Eat.
The Goal: To help Paula reach a wide audience by effectively communicating her vision and introducing her service packages to potential clients.
Process: The project began with research and concept development, followed by crafting the identity—choosing typography, colors, and a style that reflected her values. The deliverables included a logo, business card, a fully functional website with a blog and newsletter integration, and custom layouts for her social media platforms (Facebook and Instagram).
Pieces:
- Branding
- Business Card
- Website (with Blog and Newsletter features)
- Social Media Templates for Facebook and Instagram
Software: Adobe Illustrator, Photoshop, Canva, WordPress, and Mailchimp.
Brand Style Guide
Typography , colors and images.
About the Logo: Insightful Eat
Why: Paula was starting her new business and needed support to develop a cohesive brand identity and website to bring her vision for Insightful Eat to life. ♡
The Goal: To design a logo that embodies the essence of intuitive eating—balancing mindfulness, nourishment, and self-care.
Process: Creating her logo was an enjoyable and seamless experience. The design process focused on capturing the harmony and positivity associated with intuitive eating while ensuring the logo was modern and approachable.
Software: Adobe Illustrator and Photoshop.
Graphic Design / Print format
Business Card.
Web Design
Web design and Web development to create the website, the blog and the newsletter.
About the Website: Insightful Eat
The Goal: Paula wanted to spread awareness about Intuitive Eating, attract more clients, and establish her brand as a trusted resource for mindful nutrition.
Process: I designed the logo in Adobe Illustrator and developed the website on WordPress, enhancing visuals using Photoshop. The website was crafted to be fully responsive, ensuring seamless functionality across mobile, tablet, and desktop devices.
I created UI elements in Illustrator to maintain a consistent and appealing aesthetic. Additional CSS was implemented for customization and functionality improvements. A newsletter feature was added and integrated with her social media platforms. Currently, we’re expanding the site by incorporating a blog and additional graphic elements to further engage her audience.
Software: Adobe Illustrator, Photoshop, WordPress, and Mailchimp.
MockUp
