PORTFOLIO
Vovone
2023 ✿
Branding · Business Card · Brand Package · E-Commerce Website · Social Media
Vovone
Brand
Concept: Vovone is from an Entrepreneur and designer Yvone who does crochet purses and accessories. She always loved doing crochet and she needed support on her new journey. ♡
Why: I’m glad I was able to offer my time to help her achieve her goal. I chose to do a complete package for her and also support on what she may need to be independent and continue to post on her social media posts by herself.
The Goal: She is a new entrepreneur and want to introduce her brand on social media and have an e-commerce website. I love to work with different challenges. And definitely that was one. I haven’t worked with e-commerce and I was ready to have fun learning more with the new updates!
Process: She wanted something elegant, small, clean and she had chosen the colors already. That was an easy process and I created 2 versions for her logo and 2 different background.
Pieces: Branding, Business Card, Brand Packages, e-commerce Website, Social Media.
Software: Adobe Illustrator, Photoshop, and WordPress – Woo commerce.
Brand Style Guide
Typography, colors and images.
Why: The font type brough the elegance she was looking for and I could play with the repeated letters on the word Vovone. I created a simple brand that will represent the full name and simple way to be recognized ♡
The Goal: To create a strong brand for purses made by hand and create the whole concept, design and marketing behind for her to achieve her target audience.
Process: She had the colors, so I play with the typography, I suggested the name Vovone because I know her nickname for her grandkids is Vovone, it means Vovo in portuguese means grandma. And the “NE” it is from her name Yvone. Also, she a person that likes to bring beauty and take care of us all, as a grandma would do.
Software: Adobe Illustrator and Photoshop.
Graphic Design / Print format
Business Card and Packages to add the brand on the purses in gold, metal or fabric.
Why: She was looking to give her contact away and needed to start branding her purses inside and outside.
The Goal: To give her contact through different ways and to create a strong and beautiful brand ♡
Process: I created the cards on Illustrator and it was easy to create everything after we decided on the logo. That is because the concept was strong and the Graphic elements came naturally. ♡
Software: Adobe Illustrator and Photoshop.
E-commerce Website
Wedesign and Webdevelopment.
The Goal: She was looking to sell online ♡
Process: I created an e-commerce website on Woo-commerce in WordPress. She was looking for something free and she did not think it was worth it to sell on Amazon or Etsy.
Software: Adobe Illustrator, Photoshop and WordPress – Woo-commerce.
Social Media
Facebook and Instagram.
The Goal: To achieve as many people to get to know what is Vovone ♡
Process: I created different materials for different platforms. I setup all the social media with their profile pictures and banner. For the post, I created a continue big picture image. I send her the guidelines and I advise her how to continue to post on the platform she felt comfortable working on. Now she is posting herself and it fulfil my heart of joy ♡
Software: Adobe Illustrator, Photoshop, Meta Business, Canva.
MockUp
” I like the chance to join a project at the planning stage and be able to develop the whole aspects of visual communication as well as my clients’ branding across many platforms and media. ” Daniela
