PORTFOLIO
Caridoula
2022 ✿
Branding · Logo · Business Card · Website
Caridoula
Concept: Working with Carina to bring her brand to life was a truly rewarding experience. Born in Brazil, raised around the world, and now calling Vancouver home for the past decade, Carina embodies a global perspective with a caring, practical, and enthusiastic nature. Creating her branding, website, and social media assets was a beautiful way to reflect her vibrant personality and professional expertise. ♡
Why: Carina’s mission is to support mothers, babies, and families with compassion, respect, and technical knowledge, helping them navigate the different stages of the pregnancy and postpartum journey with positivity and confidence.
The Goal: To design a cohesive brand identity that captures Carina’s values and mission while reaching her audience online effectively. The goal was to create a warm and professional visual presence that resonates with her purpose and attracts clients.
Process: The project began with thoughtful research and concept development to understand Carina’s vision. Once the typography, colors, and style were decided, I designed her logo, business card, and a responsive, user-friendly website. Each element was crafted to align with her mission and connect with her audience. Social media layouts and templates were also created to ensure her online presence is consistent and impactful across platforms like Facebook and Instagram.
Pieces: Branding; Logo; Business Card; Website Design; Social Media Layouts and Templates.
Software: Adobe Illustrator, Photoshop, InDesign, and WordPress.
Brand Style Guide
Typography , colors and images.
Why: Day or night, Carina is always there to support mothers through their journey. Her logo reflects her unwavering dedication with the heartfelt message: “Day and night, count on me. I’m here for you!” ♡
The Goal: To visually convey the idea that Carina is a constant source of warmth, comfort, and care—ready to assist mothers at any hour, whether it’s the break of dawn or the quiet of midnight.
Process: The colors were carefully selected to represent the different times of the day: soft hues of morning, the golden tones of late afternoon, and the calm, deep shades of night. These choices embody a sense of warmth and light, offering reassurance to mothers in need of support around the clock.
Software: Adobe Illustrator and Photoshop.
Graphic Design
Business Card & Letterhead/envelope/Press Folder.
UI Design
Create UI elements for her social media and website.
Web Design
Webdesign and Webdevelopment in english and portuguese version.
The Goal: To help Carina reach as many people as possible, showcasing her services and her heartfelt commitment to supporting mothers and families. ♡
Process: The website was built on WordPress, with careful attention to creating a user-friendly and visually appealing design. All images were treated in Photoshop to maintain consistency and enhance their quality. UI elements were crafted in Adobe Illustrator to align with her brand identity. The website is fully responsive, optimized for mobile, tablet, and desktop viewing. Additional custom CSS codes were implemented to fine-tune specific features and ensure the site meets her needs.
Software: Adobe Illustrator, Photoshop, InDesign, and WordPress.
Social Media
Facebook and Instagram.
MockUp
Dani brought light to the visual identity of my business. Literally! She was able to capture my purpose as a postpartum doula and introduced bright colors and elements that represent the soul of my work.
She is also a very committed professional who seeks excellence in what she does. I couldn’t be happier with the process and the end result.
Carina Soares
Cari Doula