PORTFOLIO
Delaz
2023 ✿
Branding · Logos · Digital & Print Material
Project Delaz
Rebranding
Concept: Working with Rita on the Delaz brand was an exciting and dynamic experience. She’s a visionary and highly professional, always striving for excellence and pushing deadlines to deliver impactful results. Her focus on connections, transformation, and empowering women inspired every step of this collaboration. ♡
Why: Delaz is all about building strong, interconnected communities through networking, events, and meaningful conversations. The brand empowers women to grow, connect, and create opportunities, fostering a supportive and transformative environment.
The Goal: To create a cohesive brand identity that reflects the essence of Delaz—a hub of empowerment and networking. Each logo and material needed to align seamlessly with her vision, conveying strength, connection, and a unified design language across all platforms.
Process: It all started with the logo for Delaz, which became the foundation for a series of related designs: Delaz Magazine, Delaz Club, Delaz Podcast, and now Delaz Networking. Each logo carried a consistent design identity while embracing the unique aspects of its purpose. I also developed digital assets for her social media, event materials, and templates on Canva to provide her with versatile tools she could use independently.
Pieces: Logos for Delaz, Delaz Magazine, Delaz Club, Delaz Podcast, Delaz Networking; Social Media Posts and Templates; Videos; Digital Design as a banner / layouts and Event Materials.
Software: Adobe Illustrator, Photoshop, Premier and Canva.
Rebranding
Logo Delaz Before
Logo New Design
Expanding the Vision:
Delaz is more than just a brand—it’s a movement. Rita’s passion for connecting and empowering women is reflected in every aspect of the work. With the addition of Delaz Networking, the project has grown into a multifaceted platform that supports women across various stages of their professional and personal journeys.
From creating teaser videos that spark curiosity to designing a cohesive set of logos that anchor each arm of the brand, the process has been a testament to collaboration and creativity. The notebook cover and social media assets were designed to inspire and energize, keeping the Delaz community connected even beyond events.
Impact:
The work with Delaz exemplifies how thoughtful branding can elevate a mission. Each piece was crafted to empower, engage, and create opportunities for women, ensuring that the brand’s values of connection, transformation, and strength shine through at every touchpoint.
Vision for the Future:
As Delaz continues to grow, I’m proud to have been part of this incredible journey and to contribute to a brand that’s making a real difference in the lives of women everywhere.
Graphic Design
Print Materials: Cover for notebooks
Digital Design
Social Media Post, Banner and Video Teaser.
Social Media Post
Banner
Associate Logos
The work with Delaz exemplifies how thoughtful and consistent branding can elevate a mission. Each piece, from the initial logo to the most recent networking materials, was crafted to empower, engage, and create opportunities for women. As Delaz continues to grow and touch lives, I’m proud to have contributed to this transformative journey and look forward to seeing how this movement evolves in the future.
It has been a pleasure working with Dani and seeing her amazing talent impact our brand. Dani is working on our Logos and social media designs and it’s making such a big difference in how our brand is seen now. She is a fantastic professional, so talented, artistic and easy to work with, always with a big smile on her face, so happy to help her clients and making their big ideas and dreams come to reality. Thanks Dani for everything you do and for turning something as stressful as deciding on a logo on something more fun and relaxed. Rita Correa & Delaz
Rita Correa
Delaz