Project Bee Jones

Concept: Collaborating on the Bee Jones brand was a delightful and creative experience. The challenge of crafting an identity for a writer as young as Bella who values anonymity yet exudes such a distinct personality made this project truly unique. Inspired by her signature elements—bees, glasses, books, and coffee—I designed a brand that reflects her world of literature and thoughtful storytelling. ♡

Why: Bee Jones represents a blend of intellect, creativity, and charm. Her Substack is a space where vintage aesthetics meet modern storytelling, resonating deeply with her audience. She is passionate about creating content that inspires and connects, all while maintaining her mysterious and whimsical persona.

The Goal: To establish a visual identity that feels intimate yet professional, reflecting her love for dark academia and vintage style. The branding needed to incorporate her favorite earthy tones—mustard, brown, caramel—and her trademark symbols of bees, books, and glasses, creating a cohesive and memorable design.

Process:  I developed a logo and visual identity for her Substack that captured her vintage, dark academia vibe. I also designed digital assets and other graphic elements for her to use in her future projects, ensuring her brand would remain versatile and cohesive.

Pieces: Logo for Bee Jones; Visual Identity; Digital Materials for Substack and or Social Media; Graphic Elements.

Software: Adobe Illustrator, Photoshop, Canva.