PORTFOLIO
Taluhama Colunna
2020 ✿
Branding · Business Card · Website · Social Media
Project Taluhama Colunna
Rebranding
Concept: The project was a wonderful journey of helping Taluhama Colunna with her rebranding efforts, including designing a fresh logo, business card, website, and social media posts. The goal was to bring her services into the spotlight and provide a cohesive, professional look across all platforms.
Why: Taluhama Colunna was looking for a rebrand to refresh her business identity and attract new clients. She wanted to elevate her brand and ensure consistency across her digital presence.
The Goal: To create a strong, recognizable brand that would attract new clients and effectively communicate her services. The focus was on a modern, professional, and approachable aesthetic.
Process:
- Branding: I started by understanding the brand’s essence and values. After finalizing the typography, color palette, and design style, I began developing the visual elements.
- Logo: A new logo was crafted to represent her business, keeping it professional yet welcoming.
- Business Card: Designed with simplicity and elegance in mind, the business card aligned with the brand’s fresh, modern look.
- Website: A clean, easy-to-navigate website was created on WordPress, showcasing her services and brand values. Images, content, and layout were strategically designed to make the user experience smooth.
- Social Media Posts: I created engaging posts and backgrounds for her Facebook and Instagram accounts, maintaining the same brand style for consistency.
Pieces:
- Branding (logo, typography, colors)
- Business Card
- Website (WordPress)
- Social Media Posts & Backgrounds
Software Used:
- Adobe Illustrator for logo and design creation
- Photoshop for image manipulation and editing
- Canva for social media graphics
- WordPress for website development
Rebranding
Logo Taluhama Colunna Before
Logo New Design
Brand Style Guide
Branding (Logo, Typography, Colors and Images):
- Logo: The new logo was designed to reflect Taluhama Colunna’s professional yet approachable brand. It combines modern typography with a subtle symbol (representing her unique services), giving it a clean and fresh look. The logo was versatile, working well in both large and small formats.
- Typography: The font choices were made to ensure clarity and elegance, while also being modern and easy to read. A combination of a bold typeface for the main brand name and a simpler font for subtext or tagline added sophistication without overwhelming the design.
- Colors: The color palette was carefully selected to convey trust, professionalism, and warmth. Soft neutral tones were used to create a calm and welcoming vibe, with accent colors that drew attention to key elements without overpowering the overall aesthetic.
Graphic Design / Print format
Business Card
The business card was designed to match the logo’s simplicity and elegance, ensuring consistency across all branding materials. The front side displayed the logo and business name, while the back included contact details and social media handles. The use of the chosen brand colors ensured the business card felt polished and aligned with the rest of the brand identity.
Web Design
Webdesign and Webdevelopment
The website was developed on WordPress to allow for easy updates and content management. The layout was clean and intuitive, with a focus on user experience (UX) design. Sections were clearly defined, such as “About”, “Services”, and “Contact”, with large, high-quality images of her work to showcase her services. Responsive design was implemented, ensuring the website was fully functional and visually appealing across mobile, tablet, and desktop devices.
The website’s design included interactive elements like call-to-action buttons, smooth navigation, and a simple, informative structure to make it easy for visitors to learn about her services and reach out to her.
Social Media
Facebook and Instagram.
Social Media Posts & Backgrounds:
Social Media Posts: I created visually appealing posts for her Facebook and Instagram pages that highlighted key offerings and services. The posts were designed to be eye-catching, with well-composed graphics and balanced text, reinforcing the brand’s professional image while also engaging the audience.
Social Media Backgrounds: Custom backgrounds for her social media profiles were designed to maintain consistency with the overall branding. These backgrounds were clean, minimalistic, and aligned with the brand’s color scheme, ensuring a cohesive look across all platforms.
Video
Each piece was thoughtfully designed to enhance the brand’s identity and effectively communicate her message to current and potential clients. The overall aim was to create a professional, welcoming, and cohesive brand experience across both digital and print materials.
MockUp
