PORTFOLIO
Insightful Eat
2020 ✿
Branding · logo · Business Card · Website · Social Media UI
Insightful Eat
Brand
Concept: I was surprised myself about the results of this project, I love it. Paula is a nutritionist specialized in Intuitive Eating. I had experience myself and it is a big shift in my life dealing with food today. I was very happy to be able to create all her branding and website ♡
Why: Paula is looking to have a new brand and start her new journey with her ideas and projects for Insightful Eat.
The Goal: To achieve as many people possible to get to know her and her services packages.
Process: It was first created the identity, concept, lot’s of research. After the decision to go ahead with the typography, colors and style. I started the project creating the logo, a business card, a website and some screens for the Social Media (Facebook and Instagram).
Pieces: Branding, Business Card, Website (Blog and Newsletter) and Social Media screens for her posts..
Software: Adobe Illustrator, Photoshop, e-mail chimp for Blog and Newsletter, Canva and WordPress.
Brand Style Guide
Typography , colors and images.
Why: She was starting her new business and needed support to create her branding and website ♡
The Goal: Her branding to represent the concept of intuitive eating.
Process: It was easy and fun the process to create her logo.
Software: Adobe Illustrator and Photoshop.
Graphic Design / Print format
Business Card.
Web Design
Web design and Web development to create the website, the blog and the newsletter.
The Goal: Paula want to people to get to know about Intuitive Eating, she is looking for more clients and awareness for her brand.
Process: I created the logo on the Adobe Illustrator, the website on WordPress and treated all the images on Photoshop. I created the Ui Elements on Adobe Illustrator. The website is responsive and I checked on mobiles, tablet and desktop. It was added some extra codes on Additional CSS since I know where and how to add o change it on WordPress. I added Newsletter, connected with the social medias and today we are working again to add a blog and more graphic elements.
Software: Adobe Illustrator, Photoshop WordPress and email chimp.
MockUp
” I like the chance to join a project at the planning stage and be able to develop the whole aspects of visual communication as well as my clients’ branding across many platforms and media. ” Daniela
