Branding · Logo · Business Card · Website · Social Media
Project Alongside Doula
Concept: It was a joy to collaborate with Fabiana Rodrigues to bring her brand to life. As a dedicated doula, Fabiana is deeply passionate about supporting women and families through the profound journey of pregnancy, childbirth, and motherhood. Creating her branding, website, social media assets, and UI elements was an inspiring experience. ♡
Why: Fabiana’s mission is to provide care rooted in respect, empathy, affection, and technical expertise, helping mothers, babies, and families create positive and empowering experiences throughout the pregnancy and postpartum journey. Her work is a celebration of love and connection.
The Goal: To design a cohesive brand identity that communicates Fabiana’s values and mission while effectively reaching her audience online. The goal was to create a professional yet approachable presence that resonates with her purpose and attracts clients.
Process: The process began with extensive research and concept development to capture the heart of Fabiana’s mission. Once we finalized the typography, colors, and overall style, I designed her logo, business card, and a responsive website. Each piece was crafted to align with her values and connect with her audience. Social media layouts and templates for platforms like Facebook and Instagram were also created, enabling her to maintain a strong and consistent presence online.
Pieces: Branding; Logo; Business Card; Design UI; Website Design; Social Media Templates and Layouts.
Software: Adobe Illustrator, Photoshop, InDesign, Social Media Platforms, and WordPress.
Brand Style Guide
Typography , colors and images.
Why: “Walking beside you every step of the way.” The logo was designed to embody Fabiana’s compassionate and supportive approach, highlighting her commitment to being there for mothers and families during every stage of the pregnancy and postpartum journey. ♡
The Goal: To create a visual identity that reflects warmth, empathy, and guidance while showcasing her passion for caregiving and connection. 
Process: The design process involved thoughtful research and exploration to encapsulate Fabiana’s mission and values. Soft, nurturing colors were chosen to convey calm and reassurance, while the logo elements represent unity, support, and care. The typography and visuals work together harmoniously to create a professional yet approachable identity.
Software: Adobe Illustrator and Photoshop.
Graphic Design
Business Card.
UI Design
Create UI elements for her social media and website. (icons and graphic elements)
Web Design
Webdesign and Webdevelopment in english and portuguese version.
The Goal: To connect Fabiana with more families, sharing her dedication to supporting mothers, babies, and families throughout the beautiful yet challenging stages of the pregnancy and postpartum journey. ♡
Process: The website was designed on WordPress with a focus on simplicity and warmth, reflecting her compassionate approach. Images were carefully edited in Photoshop to align with her brand’s aesthetic and mission. UI elements were created in Adobe Illustrator, ensuring a cohesive and intuitive user experience. The website is fully responsive, optimized for seamless viewing on mobile, tablet, and desktop. Custom CSS codes were added to personalize features and achieve a polished final result that perfectly represents her values.
Software: Adobe Illustrator, Photoshop, InDesign, and WordPress.
Social Media
Instagram.
MockUp
Dani basically transformed my thoughts into a website that represents who I am. She brought my brand to life with a logo, website, posts, stickers, business cards,… I am grateful for her work. It was a fun and not-so-fast journey, but her enthusiasm, professionalism and patience (lots) got me where I wanted to be.
Fabiana Rodrigues
Alongside Doula Care