PORTFOLIO
Maple Road
2021 ✿
Branding · Logos · Business Card
Project Maple Road
Rebranding
Concept: Maple Road is a Canadian brand dedicated to helping individuals maximize their earning potential and save time in their job search. The rebranding process aimed to create a strong, clear visual identity that resonates with the Canadian job market, showcasing the brand’s mission to help people navigate their career journeys effectively. ♡
Why: The goal of this project was to assist Maple Road in establishing a fresh, impactful visual identity that would effectively communicate their mission to potential clients. They wanted a logo and brand design that would stand out in the Canadian market and clearly represent the services they offer.
The Goal: To create a modern, professional brand that will attract new clients, build trust, and elevate the company’s visibility in the job search industry. The new branding would help Maple Road present itself as a valuable resource for job seekers looking to maximize their career potential.
Process: The design process was smooth and collaborative. The clients had clear goals and an understanding of what they wanted, which made the development of the branding elements easy. The process involved:
- Logo Design: Crafting a logo that represents the brand’s focus on efficiency, growth, and success in the Canadian job market.
- Brand Identity: Choosing appropriate typography, colors, and design elements that align with the brand’s values and message.
- Business Card Design: Developing a professional business card that makes a lasting impression and conveys the brand’s trustworthiness.
- Associate Logos: Creating secondary logos or design elements that can be used for various marketing and branding purposes.
Pieces:
- Branding: New visual identity, including logo design, color palette, typography, and overall brand guidelines.
- Business Card: A sleek, modern design that communicates professionalism and is easy for potential clients to remember.
- Associate Logos: Variations or simplified versions of the main logo that can be used for different applications.
Software: Adobe Illustrator, Photoshop
Rebranding
Logo Maple Road Before
Logo New Design
Logo Design
- Design: A logo that conveys professionalism and efficiency, using elements that reflect the Canadian identity (such as subtle hints to maple leaves or roads). The logo design is clean and modern, ensuring it is easily recognizable and versatile across various media.
- Goal: To create a brand mark that resonates with the target audience and represents the company’s mission.
Graphic Design / Print format
Business Card Design
- Design: A clean, modern, and professional business card featuring the new logo, contact information, and key branding elements. The card should communicate trustworthiness and simplicity, making a strong first impression with potential clients.
- Goal: To offer a physical piece of marketing that represents the company well and encourages clients to engage further with Maple Road.
Maple Mentoring – Event Banner Design
Concept: The banner design for Maple Mentoring was created to introduce and promote the new associate business at a public event. It reflects the professionalism and supportive values of Maple Mentoring while maintaining a strong connection to the overarching Maple Road brand identity.
Why: The banner serves as a visual focal point for the event, helping attendees quickly understand Maple Mentoring’s purpose and mission. It was designed to draw attention, convey the brand’s professionalism, and establish trust among the audience.
Goal: The goal was to create a clean, impactful banner that would make a memorable first impression, effectively communicating Maple Mentoring’s mission of guidance and empowerment while aligning with the Maple Road family of brands.
Process:
- Client Collaboration: Worked closely with the client to understand the key messages to be highlighted during the event.
- Design Direction: Incorporated elements of the Maple Road branding to maintain consistency, while introducing unique accents that reflect Maple Mentoring’s identity.
- Content Prioritization: Balanced concise text and engaging visuals to ensure clarity and appeal at a glance.
- Mockups & Adjustments: Shared draft designs with the client for feedback and made refinements to align with her vision and event goals.
- Finalization: Delivered a high-quality banner that met both aesthetic and functional needs.
Pieces: Event Banner Design.
Software: Adobe Illustrator, Photoshop.
Associate Logos
Maple Road – Maple Road Education – Maple Road Mentoring
Design: These are alternative versions of the main logo, designed to maintain the core identity while being adaptable for specific uses. This could include smaller formats, social media avatars, or promotional materials, ensuring the brand remains recognizable across all touchpoints.
Goal: The goal is to provide flexibility for the brand’s representation across different platforms and applications, while maintaining a consistent and cohesive look. These variations help the brand stay visually appealing and functional, regardless of where it’s being used.
Digital Design
Maple Road Mentoring
Banner & Presentations
I am thrilled to leave a 5-star review for Dani, our incredible graphic designer!❤ Dani demonstrated exceptional attentiveness and patience, taking the time to thoroughly understand our company’s requirements. Her dedication and expertise truly shone through during our brand rebranding process.
Dani not only crafted a new logo but played a pivotal role in enhancing our overall brand image. The newly designed logo has proven to be instrumental in conveying our message more effectively to clients. Our social media platforms have undergone a significant transformation, becoming more attractive and professional, thanks to Dani’s creative touch!
I am genuinely impressed with her talent, professionalism, and commitment to delivering results that exceeded our expectations. I highly recommend Dani’s services to anyone seeking a skilled and innovative graphic designer. Looking forward to future collaborations with her!
Gabriela Bevilacqua
Maple Road Consulting - Executive Director