PORTFOLIO
Management Grow Mountains Renovations
2021 ✿
Branding · Business Card · Website
Project Management Grow Mountains Renovations
Brand
Concept: MGSRenovation aims to transform your space into a true reflection of your vision. Initially, the project started with a website design request, but I suggested a new logo to strengthen their brand identity. The logo was well received, and from there, the full branding journey began.
Why: The business wanted a professional website to showcase their services and completed projects, offering potential clients an easy way to explore their work.
The Goal: The goal was to attract new clients by creating a strong, professional brand identity and providing an online platform to highlight their renovations, services, and expertise.
Process: After establishing the brand identity and conducting research, I began with the logo design, which was approved before moving onto the website development. The website was designed to be visually appealing, featuring before-and-after renovation photos to highlight the company’s work. The business card design was also created to reflect the brand’s professionalism.
Pieces: Branding, Business Card, and Website.
Software: Adobe Illustrator, Photoshop, and WordPress.
Brand Style Guide
Typography , colors and images.
Why: The initial logo didn’t fully capture the elegance, style, and consistency of the renovations the company offered. The goal was to redesign the logo to better represent the brand’s vision—bringing strength, style, and balance to the design to align with their core values.
The Goal: To create a logo that better reflected the brand’s identity, providing a stronger visual presence that resonated with clients. This would work seamlessly with the website, offering a more cohesive brand experience. The redesigned logo added contrast, elegance, and functionality to the overall brand identity.
Process: The new logo design was inspired by the materials used in renovations, ensuring the colors reflected the brand’s sophistication. While the core style was maintained, the concept was reworked to create a more consistent and visually appealing result. The design was made to be functional and striking, aligning with the company’s values and ensuring the visual materials complemented the brand.
Software: Adobe Illustrator, Photoshop, and WordPress.
Graphic Design / Print format
Business Card for MGSRenovation
Design Concept: The business card reflects the elegance, style, and professionalism of the MGSRenovation brand, emphasizing the clean and strong design elements of the logo. The card layout is designed to be simple, yet impactful, with a mix of colors inspired by renovation materials and sleek typography
Web Design
Webdesign and Webdevelopment
The Goal: To attract more clients and showcase the renovations with a strong visual impact that highlights the before-and-after transformations.
Process: I designed and developed the website on WordPress, ensuring it was visually appealing and user-friendly. I treated all images in Photoshop to enhance their quality and impact. The UI elements were created in Adobe Illustrator, ensuring a consistent look across the site. I also focused on making the website responsive, testing it on mobile, tablet, and desktop for optimal performance. To further improve functionality and customization, I added custom code in the Additional CSS section of WordPress. One of the key elements added was the before-and-after image feature, which allows potential clients to see the transformations clearly, creating a stronger emotional connection and visual impact.
Software: Adobe Illustrator, Photoshop, and WordPress.